Digital Marketing Course
Acquire the in-demand digital marketing skills to land jobs in Delhi’s top marketing agencies, startups, and established businesses. Expert training and career guidance provided.
Digital marketing provides the way for an ever-changing era in the marketing landscape. It evolves continuously with new and innovative tools and technologies. Traditional marketing technics often build on broad messaging and delayed feedback. But digital marketing boost businesses to design highly targeted and relevant campaigns. These campaigns utilize real-time data analytics, allow brands to create their messages and offers to specific audiences which provide increased sales and customer engagement.
By mindful implementation of digital marketing strategies—such as search engine optimization (SEO), social media marketing, and email campaigns—brands can significantly improve their online visibility. This not only helps them reach a wider audience but also promote strong, ongoing relationships with their customers.
The introduction of sophisticated tools, such as marketing automation software and customer relationship management systems, has made it possible for businesses to fruitful their marketing efforts with remarkable accuracy. As a result, businesses that utilise these digital strategies are better positioned to grow in today’s competitive marketplace.
- Take Your
- Visuals to the
- Next Level
- Unleash
- Your Creativity
- Take Your
- Visuals to the
- Next Level
Software Covered
Google Analytics
Google Search Console
Google Ad Manager
Facebook Ad Manager
WordPress
Semrush
Miro
Canva
X
Course Content
In Cinemac Animation, you can learn industry-relevant online Digital marketing course Syllabus in simple steps under the guidance of expert professionals.
• Introduction to Digital Marketing: What is digital marketing? Key channels and strategies.
• Components of Digital Marketing: SEO, SEM, SMO, Content Marketing, Email Marketing, and
more.
• Setting Goals & Measuring Success: KPIs, Analytics, ROI, and creating marketing goals.
• Digital Marketing Funnel: Awareness, Consideration, Conversion, and Retention.
• What is SEO: Importance and benefits of SEO in digital marketing.
• Understanding Search Engines: How Google and other search engines rank pages.
• Types of SEO: On-page, off-page, and technical SEO.
• Introduction to Keywords: Keyword research fundamentals and tools (Google Keyword
Planner, Ubersuggest, SEMrush).
• Understanding Search Intent: Why search intent matters in keyword selection.
• Optimizing Website Structure: URL structures, breadcrumb navigation, and internal linking.
• Meta Tags: Meta descriptions, header tags and Title tags.
• Content Optimization: Writing keyword-optimized content and using LSI keywords.
• Image Optimization: Alt text, image sizes, and formats for faster load times.
• SEO Best Practices: Content length, keyword density, readability, and user experience
• Backlinking Basics: What are backlinks, and why are they important?
• Link-Building Strategies: Guest blogging, influencer marketing, and broken link building.
• Social Signals: How social media activity can indirectly impact SEO.
• Local SEO: Optimizing for local search with NAP consistency (Name, Address, Phone).
• Long-Tail Keywords: Importance of targeting long-tail keywords for niche markets.
• Competitor Analysis: Tools for analysing competitors’ keywords and strategies (Ahrefs,
SEMrush).
• Content Gap Analysis: Identifying missing content opportunities on your website.
• Creating an SEO Strategy: How to develop and implement an SEO strategy for your website
or blog.
• Website Speed Optimization: Tools like Google PageSpeed Insights and GTmetrix.
• Mobile-First Indexing: Optimizing websites for mobile search.
• Core Web Vitals: Understanding the impact of page experience on SEO rankings.
• Structured Data & Schema Markup: Adding schema to improve search result appearances.
• XML Sitemaps & Robots.txt: Setting up and configuring these for better indexing.
• Creating SEO-Friendly Content: Writing content that aligns with SEO goals.
• Blogging for SEO: Best practices for writing blog posts that rank.
• Video Content & SEO: Optimizing videos for search engines and YouTube.
• Content Promotion: How to promote your content for better SEO results.
• What is Local SEO? The significance of local search for small-scale businesses.
• Google My Business Optimization: Setting up and optimizing your GMB profile.
• Local Citations: Importance of citations and NAP consistency.
• Customer Reviews: How to encourage customer reviews and respond effectively to build
trust.
• Overview of Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube,
Pinterest, and TikTok.
• Social Media Strategy: Building a strategy based on goals, target audience, and platforms.
• Creating Engaging Content: Types of content for social media—images, videos, infographics,
and blog links.
• Platform Algorithms: How algorithms on each platform determine what users see
• Creating Visual Content: Using tools like Canva, Photoshop, and Adobe Spark.
• Effective Copywriting for social media: Writing catchy headlines, CTAs, and engaging
captions.
• Hashtags & Trends: How to research and implement trending hashtags.
• User-Generated Content (UGC): Encouraging UGC to increase social proof and engagement.
• Building a community: Importance of responding to comments, DMs, and interactions.
• Running Polls, Contests, and Giveaways: Engaging followers to increase reach.
• Analysing Social Media Metrics: Using analytics tools to track performance (Facebook
Insights, Instagram Analytics, etc.).
• Influencer Marketing: Finding and collaborating with influencers to boost your brand.
• Paid Social Media Ads: Setting up Facebook and Instagram ads.
• Audience Targeting & Segmentation: Creating audience segments based on interests,
demographics, and behaviours.
• Ad Budgeting & Bidding Strategies: Optimizing ad spend and ROI.
• Analytics and A/B Testing: Measuring ad success and optimizing for better performance
• What is SEM? Difference between SEO and SEM, and when to use both.
• Setting up Google Ads: Creating an Ads account, campaign structure, and objectives.
• Keyword Research for SEM: Using tools like Google Keyword Planner to find PPC keywords.
• Types of Google Ads Campaigns: Search, Display, Video, and Shopping campaigns.
• Ad Groups & Keywords: Organizing campaigns, choosing keyword match types, and negative
keywords.
• Ad Copy Best Practices: Writing high-converting ad copy with strong calls to action.
• Setting Bids and Budgets: Understanding CPC, CPM, and CPA bidding strategies.
• Google Ads Extensions: Using site link, call, and location extensions.
• Remarketing Campaigns: Setting up and optimizing remarketing for past visitors.
• Dynamic Search Ads: How to target queries based on website content.
• Conversion Tracking & Google Tag Manager: Tracking actions and setting up conversion
goals.
• A/B Testing Ads: Creating and testing multiple ad copies for optimization.
• Google Analytics Basics: Setting up Google Analytics and understanding key metrics.
• Integrating Google Ads with Analytics: How to link Google Ads with Google Analytics for
deeper insights.
• Analysing SEM Campaigns: Analysing performance metrics like CTR, CPC, and ROAS.
• Optimizing SEM Campaigns: Continuous improvements based on data and insights.
• What is GMB: Understanding the importance of GMB for local businesses.
• Setting Up GMB: Creating and verifying your GMB account.
• Optimizing Your GMB Profile: Adding business details, services, images, and posts.
• Managing Reviews & Customer Feedback: Best practices for handling reviews.
• Google Posts: Creating posts for promotions, events, and updates.
• Q&A on GMB: Managing customer questions and answers on GMB.
• Local SEO Best Practices: How GMB impacts local search and how to rank higher in the local pack.
• Multi-location GMB: Managing multiple business locations in a GMB account.
• Local Citations: Creating consistent listings across directories.
• NAP Consistency: How to ensure name, address, and phone number consistency across the
web.
• Local Link Building: How to acquire high-quality backlinks from local sources.
• Local Social Media Strategy: Targeting local audiences through social media marketing.
• Google My Business Insights: Analysing your GMB performance with built-in analytics.
• Tracking Local Search Rankings: Using tools like BrightLocal, Moz, and SEMrush to track local SEO progress.
• Local SEO Case Studies: Reviewing successful local SEO campaigns and strategies.
• Project Overview: Students will create a full digital marketing plan incorporating SEO, SEM,
SMO, and GMB for a business.
• Strategy Development: Researching competitors, defining target audiences, and selecting
platforms.
• Implementation Plan: Developing a timeline, budget, and metrics for measuring success
• Digital Marketing Resume & Portfolio: How to create a professional portfolio showcasing
your digital marketing skills.
• Job Search Tips: How to apply for digital marketing roles, how to prepare for interviews, and
tips for building a personal brand online.
• Freelancing in Digital Marketing: Setting up as a freelancer in SEO, SEM, and social media
marketing.
• Final Exam: Multiple-choice and practical assessments.
• Project Presentation: Students present their capstone projects to the class.
• Feedback & Certification: Final feedback from instructors, certification ceremony.
Payment Options
You can experience world-class industry-relevant digital courses with flexible payment options.
You can pay our Digital Marketing courses fees by
Easy EMI plans
Scholarships
Full advance
( Discount Offered )
Work Opportunities
Discover a career that suits your passion and fuels your success.
As one of the top 10 Digital marketing training institutes in Delhi, we crafted a well-structured online digital marketing course syllabus to help you stand out from the chaos. Here we provide some work opportunities in this field…
Entertainment
Finance
Healthcare
Real Estate
Education
Retail
Travel and Hospitality
What They Say ?
“I am grateful to Cinemac Animationsfor shaping my career into a different angle. Best experience i have had in this span of my life. I have got to learn a lot a lot things from my seniors, and very lucky to get a paid internship just after two months of enrolling with the Cinemac.”
“The time that I spent with Cinemac is the most valuable and memorable time in my life. I have been very much impressed by the faculty the way theyGuiding us. Without any second thought I would love to recommend Cinemac for all the Creators who are looking for a successful career in this field.”
Have a Question?
Advanced 3D Animation is a 30-month course focused on 3D animation and 3D modelling, including various departmental specializations such as character animation, creature animation, texturing/surfacing and sculpting
Yes, 3D animation is undoubtedly a very good career. This creative skill is expected to continue expanding in the future and generate numerous opportunities on a global scale.
In the future, using AI-based animation skills an animator will create a whole sequence of high-quality visual projects with a simple camera shot. Hence, it will reduce the project time and investments with more creativity.
The course duration is 30 months.
Cinemac Animations is one of the top 5 animation institutes in Delhi. We offer comprehensive training in 3D animation. With hands-on projects, we prepare you for a successful career in the industry. The 3D animation program of our institute includes a 100% placement guarantee, and our experts are dedicated to providing the best support throughout your courses. Our students have the opportunity to work with prestigious brands worldwide.
We have structured the course module to cover everything from the fundamentals of animation to advanced techniques which helps both beginners and experienced students. This industry-oriented course provides a comprehensive overview of 3D animation that allows experienced professionals to enhance their skills.