Course Content
In Cinemac Animation, you can learn industry-relevant online Digital marketing course Syllabus in simple steps under the guidance of expert professionals.
• Introduction to Digital Marketing: What is digital marketing? Key channels and strategies.
• Components of Digital Marketing: SEO, SEM, SMO, Content Marketing, Email Marketing, and
more.
• Setting Goals & Measuring Success: KPIs, Analytics, ROI, and creating marketing goals.
• Digital Marketing Funnel: Awareness, Consideration, Conversion, and Retention.
• What is SEO: Importance and benefits of SEO in digital marketing.
• Understanding Search Engines: How Google and other search engines rank pages.
• Types of SEO: On-page, off-page, and technical SEO.
• Introduction to Keywords: Keyword research fundamentals and tools (Google Keyword
Planner, Ubersuggest, SEMrush).
• Understanding Search Intent: Why search intent matters in keyword selection.
• Optimizing Website Structure: URL structures, breadcrumb navigation, and internal linking.
• Meta Tags: Meta descriptions, header tags and Title tags.
• Content Optimization: Writing keyword-optimized content and using LSI keywords.
• Image Optimization: Alt text, image sizes, and formats for faster load times.
• SEO Best Practices: Content length, keyword density, readability, and user experience
• Backlinking Basics: What are backlinks, and why are they important?
• Link-Building Strategies: Guest blogging, influencer marketing, and broken link building.
• Social Signals: How social media activity can indirectly impact SEO.
• Local SEO: Optimizing for local search with NAP consistency (Name, Address, Phone).
• Long-Tail Keywords: Importance of targeting long-tail keywords for niche markets.
• Competitor Analysis: Tools for analysing competitors’ keywords and strategies (Ahrefs,
SEMrush).
• Content Gap Analysis: Identifying missing content opportunities on your website.
• Creating an SEO Strategy: How to develop and implement an SEO strategy for your website
or blog.
• Website Speed Optimization: Tools like Google PageSpeed Insights and GTmetrix.
• Mobile-First Indexing: Optimizing websites for mobile search.
• Core Web Vitals: Understanding the impact of page experience on SEO rankings.
• Structured Data & Schema Markup: Adding schema to improve search result appearances.
• XML Sitemaps & Robots.txt: Setting up and configuring these for better indexing.
• Creating SEO-Friendly Content: Writing content that aligns with SEO goals.
• Blogging for SEO: Best practices for writing blog posts that rank.
• Video Content & SEO: Optimizing videos for search engines and YouTube.
• Content Promotion: How to promote your content for better SEO results.
• What is Local SEO? The significance of local search for small-scale businesses.
• Google My Business Optimization: Setting up and optimizing your GMB profile.
• Local Citations: Importance of citations and NAP consistency.
• Customer Reviews: How to encourage customer reviews and respond effectively to build
trust.
• Overview of Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube,
Pinterest, and TikTok.
• Social Media Strategy: Building a strategy based on goals, target audience, and platforms.
• Creating Engaging Content: Types of content for social media—images, videos, infographics,
and blog links.
• Platform Algorithms: How algorithms on each platform determine what users see
• Creating Visual Content: Using tools like Canva, Photoshop, and Adobe Spark.
• Effective Copywriting for social media: Writing catchy headlines, CTAs, and engaging
captions.
• Hashtags & Trends: How to research and implement trending hashtags.
• User-Generated Content (UGC): Encouraging UGC to increase social proof and engagement.
• Building a community: Importance of responding to comments, DMs, and interactions.
• Running Polls, Contests, and Giveaways: Engaging followers to increase reach.
• Analysing Social Media Metrics: Using analytics tools to track performance (Facebook
Insights, Instagram Analytics, etc.).
• Influencer Marketing: Finding and collaborating with influencers to boost your brand.
• Paid Social Media Ads: Setting up Facebook and Instagram ads.
• Audience Targeting & Segmentation: Creating audience segments based on interests,
demographics, and behaviours.
• Ad Budgeting & Bidding Strategies: Optimizing ad spend and ROI.
• Analytics and A/B Testing: Measuring ad success and optimizing for better performance
• What is SEM? Difference between SEO and SEM, and when to use both.
• Setting up Google Ads: Creating an Ads account, campaign structure, and objectives.
• Keyword Research for SEM: Using tools like Google Keyword Planner to find PPC keywords.
• Types of Google Ads Campaigns: Search, Display, Video, and Shopping campaigns.
• Ad Groups & Keywords: Organizing campaigns, choosing keyword match types, and negative
keywords.
• Ad Copy Best Practices: Writing high-converting ad copy with strong calls to action.
• Setting Bids and Budgets: Understanding CPC, CPM, and CPA bidding strategies.
• Google Ads Extensions: Using site link, call, and location extensions.
• Remarketing Campaigns: Setting up and optimizing remarketing for past visitors.
• Dynamic Search Ads: How to target queries based on website content.
• Conversion Tracking & Google Tag Manager: Tracking actions and setting up conversion
goals.
• A/B Testing Ads: Creating and testing multiple ad copies for optimization.
• Google Analytics Basics: Setting up Google Analytics and understanding key metrics.
• Integrating Google Ads with Analytics: How to link Google Ads with Google Analytics for
deeper insights.
• Analysing SEM Campaigns: Analysing performance metrics like CTR, CPC, and ROAS.
• Optimizing SEM Campaigns: Continuous improvements based on data and insights.
• What is GMB: Understanding the importance of GMB for local businesses.
• Setting Up GMB: Creating and verifying your GMB account.
• Optimizing Your GMB Profile: Adding business details, services, images, and posts.
• Managing Reviews & Customer Feedback: Best practices for handling reviews.
• Google Posts: Creating posts for promotions, events, and updates.
• Q&A on GMB: Managing customer questions and answers on GMB.
• Local SEO Best Practices: How GMB impacts local search and how to rank higher in the local pack.
• Multi-location GMB: Managing multiple business locations in a GMB account.
• Local Citations: Creating consistent listings across directories.
• NAP Consistency: How to ensure name, address, and phone number consistency across the
web.
• Local Link Building: How to acquire high-quality backlinks from local sources.
• Local Social Media Strategy: Targeting local audiences through social media marketing.
• Google My Business Insights: Analysing your GMB performance with built-in analytics.
• Tracking Local Search Rankings: Using tools like BrightLocal, Moz, and SEMrush to track local SEO progress.
• Local SEO Case Studies: Reviewing successful local SEO campaigns and strategies.
• Project Overview: Students will create a full digital marketing plan incorporating SEO, SEM,
SMO, and GMB for a business.
• Strategy Development: Researching competitors, defining target audiences, and selecting
platforms.
• Implementation Plan: Developing a timeline, budget, and metrics for measuring success
• Digital Marketing Resume & Portfolio: How to create a professional portfolio showcasing
your digital marketing skills.
• Job Search Tips: How to apply for digital marketing roles, how to prepare for interviews, and
tips for building a personal brand online.
• Freelancing in Digital Marketing: Setting up as a freelancer in SEO, SEM, and social media
marketing.
• Final Exam: Multiple-choice and practical assessments.
• Project Presentation: Students present their capstone projects to the class.
• Feedback & Certification: Final feedback from instructors, certification ceremony.